To some, social media marketing is seen as a passing fad, because of the old idea that in order to make lots of money, one must spend lots of money. A wealth of social media websites and their billions of users would beg to differ with that old adage. But how does a bright-eyed entrepreneur like yourself manage to gain and maintain a successful social media presence which grows your business?
Before any marketing plan, you must decide on what your goals and objectives are. The same is true for social media marketing strategies. You have to decide where you want to take your business and who you want to sell your products and services to. Narrow down the content you publish so users know what to expect from you and can follow your accordingly, as well as share your posts with others. If you are having trouble starting up a follower-base, know that you can always buy followers and likes to get you started.
One of the best things about social media marketing is the fact that you are allowed, and often required, to interact with your consumer base. Social media lets you see what your customers are thinking. They let you know what they want, and you can give it to them. One of the first things you should do for your followers is let them know that there is a real person on the other side of your account. Social media is meant for people, and if there’s any suspicion that you’re a bot, or even just not invested in your page, you’ll lose your followers. So be yourself as the face of your business, as much as you can be. Be funny, be charming, and befriend the people who want to interact with your social media accounts. Let them know that you’re real, that you understand your customers, and that you care about what you’re selling.
If you have personalized icons and graphics for your business, make sure to include them on your social media platforms. A huge benefit of social media is exposing your brand, and brands are easier to remember if they have a unique image or logo to them. Brand recognition helps you gain more followers. Seeing your content everywhere leads users to your social media accounts, and then eventually your website. Instagram, as a social media website based on visuals, would be a great place to share your logo once you get started, and buying followers and likes to help boost your exposure would increase your reach.
Make sure your content is valuable and relevant to your business. Don’t use your social media presence as a soapbox for personal and/or controversial topics. Doing so can be detrimental to your company. You are here to sell goods and services, not have a political opinion. You don’t want to alienate potential customers because you have differing views on government and religion.
Perhaps most importantly with any social media marketing strategy: share. Share with everyone, share often. Don’t spam your friends and family, because then they’ll just hide or block you, but make sure you know how keep the content coming and reach as many people as possible with it. The best way to do this is to stay consistent. Consistent content means consistent traffic.